Legal
Last updated: April 2026
These Terms of Service ("Terms") govern your use of North ("we," "us," or "our"), an AI-powered leadership coaching platform operated by North Coach (CVR 46406087, Denmark) and available at northcoach.net. Please read these Terms carefully before using the service.
By accessing or using North, you agree to be bound by these Terms and our Privacy Policy. If you do not agree to these Terms, you may not use the service. If you are using North on behalf of an organization, you represent that you have the authority to bind that organization to these Terms.
North is an AI-powered leadership coaching platform designed for managers and team leaders. The service provides context-aware AI coaching, 1-on-1 meeting preparation, team health tracking, coaching playbooks, daily huddle generation, and other management tools. AI coaching is powered by the Google Gemini API and is designed to supplement, not replace, your own professional judgment.
To use North, you must sign in using Google OAuth. By signing in, you authorize North to access your Google account information (name, email, and profile picture) and to store your coaching data in our secure cloud database.
You are responsible for maintaining the security of your Google account and for all activity that occurs under your account. You agree to notify us immediately of any unauthorized use of your account.
North offers the following tiers:
Pricing is subject to change. We will provide at least 30 days' notice before any price increase takes effect. Active subscribers will be notified via the email associated with their account. Payment processing (when available) will be handled by Stripe.
You agree not to:
We reserve the right to suspend or terminate accounts that violate these terms.
Important: AI coaching is not professional advice
North and its original content (excluding user-generated content), features, and functionality are owned by North and are protected by intellectual property laws. The North name, logo, and brand elements are our trademarks. You may not use them without our prior written consent.
Your data belongs to you. All coaching data you create in North — team members, 1-on-1 notes, journal entries, pulse ratings, and conversation history — is stored securely on our secure servers and remains your property.
To the maximum extent permitted by applicable law, North and its operators shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, use, or goodwill, arising out of or in connection with:
The service is provided on an "as is" and "as available" basis without warranties of any kind, whether express or implied. Our total liability to you for any claims arising from your use of the service shall not exceed the amount you paid us in the 12 months preceding the claim.
Either party may terminate this agreement at any time:
Upon termination, you may request an export of your coaching data. We will delete all data (coaching data, encrypted tokens, session data) associated with your account upon request.
These Terms shall be governed by and construed in accordance with applicable law. Any disputes arising from these Terms or your use of the service shall be resolved through good-faith negotiation first. If a resolution cannot be reached, disputes shall be submitted to binding arbitration in a mutually agreed-upon jurisdiction.
We may revise these Terms from time to time. When we make material changes, we will notify you through the North application at least 15 days before the changes take effect. Your continued use of the service after the revised Terms become effective constitutes your acceptance of the changes.
If you have questions about these Terms of Service, please contact us at: