Legal
Last updated: April 2026
North ("we," "us," or "our"), operated by North Coach (CVR 46406087, Denmark), provides the web application at northcoach.net. This Privacy Policy explains how we collect, use, store, and protect your information when you use our AI-powered leadership coaching platform.
When you sign in with Google, we receive:
As you use North, you create coaching data including:
North is designed with a security-first data model. Your coaching data is stored in our secure cloud database with industry-standard encryption at rest and in transit.
We use your information to:
We do not sell, rent, or share your personal data with third parties for marketing purposes.
North uses the Google Gemini API to power AI coaching responses. When you interact with the AI coach, relevant portions of your coaching data (such as team member information, recent 1-on-1 notes, and journal entries) are sent to Google's AI service to generate personalized responses.
North integrates with the following third-party services:
| Service | Purpose |
|---|---|
| Google OAuth 2.0 | Authentication and sign-in |
| our secure cloud database | Storing and syncing your coaching data |
| Google Gemini API | AI-powered coaching responses |
Each service is governed by its own privacy policy and terms of service.
Your coaching data is retained in our secure database for as long as your account is active. You can request deletion of your data at any time by:
Server-side session data and encrypted tokens are automatically removed when you revoke access or after a period of inactivity. Upon account deletion, all coaching data stored in our database is permanently removed.
North uses a minimal set of cookies and browser storage:
mc_session): An httpOnly, secure cookie that maintains your login session. It is not accessible to JavaScript and is transmitted only over HTTPS.We do not use analytics cookies, advertising cookies, or any third-party tracking cookies.
You have the right to:
If you are located in the European Economic Area (EEA) or other jurisdiction with data protection laws, you may have additional rights including data portability and the right to lodge a complaint with your local data protection authority.
North is designed for professional use by managers and team leaders. Our service is not intended for children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make material changes, we will notify you through the North application. The "Last updated" date at the top of this page indicates when the policy was most recently revised.
If you have questions or concerns about this Privacy Policy or how your data is handled, please contact us at: